Cultural communication.

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dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.authorQuero-Gervilla, María José
dc.date.accessioned2024-05-23T11:12:05Z
dc.date.available2024-05-23T11:12:05Z
dc.date.issued2018
dc.departamentoEconomía y Administración de Empresas
dc.description.abstractStrategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings.es_ES
dc.identifier.citationQuero Gervilla, M. J. (2018). Cultural Communication. Periférica Internacional. Revista Para El análisis De La Cultura Y El Territorio, (19), 143–153. https://doi.org/10.25267/Periferica.2018.i19.15es_ES
dc.identifier.doi10.25267/Periferica.2018.i19.15
dc.identifier.urihttps://hdl.handle.net/10630/31373
dc.language.isoenges_ES
dc.publisherUniversidad de Cádizes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.accessRightsopen accesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectComunicación y culturaes_ES
dc.subjectCultura - Marketinges_ES
dc.subject.otherCommunicationes_ES
dc.subject.otherArts Marketinges_ES
dc.subject.otherArts Managementes_ES
dc.subject.otherArts marketes_ES
dc.subject.otherLeisurees_ES
dc.titleCultural communication.es_ES
dc.typejournal articlees_ES
dc.type.hasVersionVoRes_ES
dspace.entity.typePublication
relation.isAuthorOfPublication06291a09-1034-4d09-a367-6232e2a93e79
relation.isAuthorOfPublication.latestForDiscovery06291a09-1034-4d09-a367-6232e2a93e79

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