El subsistema comercial
| dc.contributor.author | Nadales-Rodríguez, Daniel | |
| dc.date.accessioned | 2018-02-08T12:27:12Z | |
| dc.date.available | 2018-02-08T12:27:12Z | |
| dc.date.created | 2014-09-10 | |
| dc.date.issued | 2018-02-08 | |
| dc.departamento | Economía y Administración de Empresas | |
| dc.description.abstract | 1. Evolución de la concepción del Marketing. 2. Definición de Marketing. 3. Fases del proceso: Investig.-Planific.-Gestión. 4. Investigación: Segmentación. 5. Planificación: Marketing mix (4P). | en_US |
| dc.identifier.uri | https://hdl.handle.net/10630/15153 | |
| dc.language.iso | spa | en_US |
| dc.relation.ispartof | Gestión de Empresas | en_US |
| dc.rights.accessRights | open access | en_US |
| dc.subject | Marketing | en_US |
| dc.subject.other | Segmentacion | en_US |
| dc.subject.other | Marketing | en_US |
| dc.subject.other | Marketing mix | en_US |
| dc.subject.other | Investigación de mercados | en_US |
| dc.title | El subsistema comercial | en_US |
| dc.type | learning object | es_ES |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 6171112e-87df-4d52-9b21-453779f0e043 | |
| relation.isAuthorOfPublication.latestForDiscovery | 6171112e-87df-4d52-9b21-453779f0e043 |
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