La toma de decisiones de compra y consumo
| dc.centro | Facultad de Comercio y Gestión | en_US |
| dc.contributor.author | Gallego-Galán, Inmaculada | |
| dc.date.accessioned | 2020-09-07T10:11:11Z | |
| dc.date.available | 2020-09-07T10:11:11Z | |
| dc.date.created | 2020 | |
| dc.date.issued | 2020-09-07 | |
| dc.departamento | Economía y Administración de Empresas | |
| dc.description.abstract | Presentación "La toma de decisiones de compra y consumo" de la asignatura Comportamiento del Consumidor del Grado de Marketing e Investigación de Mercados | en_US |
| dc.identifier.uri | https://hdl.handle.net/10630/19738 | |
| dc.language.iso | spa | en_US |
| dc.relation.ispartof | Comportamiento del consumidor | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.accessRights | open access | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Marketing | en_US |
| dc.subject | Consumidores - Conducta | en_US |
| dc.subject | Consumidores - Preferencias | en_US |
| dc.subject | Compras | en_US |
| dc.subject.other | Consumidor | en_US |
| dc.subject.other | Compra online | en_US |
| dc.subject.other | Compra grupal | en_US |
| dc.subject.other | Proceso de compra | en_US |
| dc.title | La toma de decisiones de compra y consumo | en_US |
| dc.type | learning object | es_ES |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | d66a5bd7-1608-4f63-bc44-5315a3d6eca5 | |
| relation.isAuthorOfPublication.latestForDiscovery | d66a5bd7-1608-4f63-bc44-5315a3d6eca5 |
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