Influence of temptation food cues on food intake, goal accessibility and explicit automatic evaluations among restrained and unrestrained eaters

Abstract

This research aimed to explore the effects of pre-exposure to temptation primes and dieting primes on food intake, goal accessibility and explicit automatic evaluations of food-enjoyment and dieting goals among restrained and unrestrained eaters. Participants: (n = 166) Female undergraduates at UofT (N = 166); 17 - 49 yr-old. Instruments: Revised Restraint Scale, Revised Feeling of Inadequacy Scale, Motivation Scale.

Participants were randomly assigned to three conditions: food-cue, dieting or control, in which they were exposed to incidental presentation of gourmet, fashion or geographic magazines respectively. Words related to the goals of dieting and/or food- enjoyment were presented in a computer decision task following the incidental presentation of gourmet, dieting and geographic magazine photographs. Participants' food intake was assessed in a taste-rating task.

Restrained eaters ate more than did unrestrained eaters across the three conditions. Restrained eaters who were exposed to food cues ate more than did restrained eaters in the control condition and evaluated the goal of dieting more negatively compared to restrained eaters in the other two conditions.