Towards socio-digital rural territories to drive digital transformation: General conceptualisation and application to the olive areas of Andalusia, Spain

Abstract

This study has two objectives: 1) to develop a theoretical framework for the analysis of DT in rural areas from a territorial perspective, through the proposal of the concept of ‘socio-digital rural territories’ (SDRT); and 2) to analyse the specific case of the olive areas of Andalusia where DT is starting in recent years. For this purpose, Social Network Analysis (SNA) techniques are used, both to build the theoretical framework and to evaluate the concepts developed at a practical level in the case study. The results obtained show that addressing DT in rural areas from a territorial approach should consider the technological innovation system (TIS) and relational social capital (RSC), embedded in the technological and social dimensions of a territory, as key elements to promote successful dynamics towards a SDRT. On the other hand, the analysis of the DT network in the olive-growing areas of Andalusia (the DT olive network) shows that the actors that stand out for their role as knowledge emitters include digital technologies companies, knowledge generation agents, knowledge transfer agents and the scientific and informative media.