Marketing pharmaceutical services. The Case of Próxima Farmacias
| dc.centro | Facultad de Comercio y Gestión | es_ES |
| dc.contributor.author | Ruiz-Alba Robledo, José Luis | |
| dc.contributor.author | Quero-Gervilla, María José | |
| dc.date.accessioned | 2022-02-11T08:22:30Z | |
| dc.date.available | 2022-02-11T08:22:30Z | |
| dc.date.created | 2022 | |
| dc.date.issued | 2022 | |
| dc.departamento | Economía y Administración de Empresas | |
| dc.identifier.citation | Ruiz-Alba, J.L. y Quero, M.J. (2020): "The case of Próxima Farmacias: Wellness next to you | es_ES |
| dc.identifier.uri | https://hdl.handle.net/10630/23773 | |
| dc.language.iso | eng | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.accessRights | open access | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Servicios (Industria) - Comercialización | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject.other | Marketing of professional services | es_ES |
| dc.subject.other | Services Marketing | es_ES |
| dc.subject.other | Customer Experience | es_ES |
| dc.subject.other | Próxima Farmacias | es_ES |
| dc.title | Marketing pharmaceutical services. The Case of Próxima Farmacias | es_ES |
| dc.type | learning object | es_ES |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 06291a09-1034-4d09-a367-6232e2a93e79 | |
| relation.isAuthorOfPublication.latestForDiscovery | 06291a09-1034-4d09-a367-6232e2a93e79 |
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