Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
| dc.centro | Facultad de Comercio y Gestión | es_ES |
| dc.contributor.author | Ruiz-Alba Robledo, José Luis | |
| dc.contributor.author | Quero-Gervilla, María José | |
| dc.date.accessioned | 2022-02-10T12:42:23Z | |
| dc.date.available | 2022-02-10T12:42:23Z | |
| dc.date.created | 2022 | |
| dc.date.issued | 2022 | |
| dc.departamento | Economía y Administración de Empresas | |
| dc.description | Video para la docencia | es_ES |
| dc.description.abstract | Material docente en inglés enmarcado en la asignatura Marketing de servicios que se acerca al tema de la gestión de marketing en los servicios profesionales a través del caso MDG Asesores. | es_ES |
| dc.description.sponsorship | Universidad de Málaga en colaboración con la Universidad de Westminster (UK) y la empresa colaboradora MDG Asesores. | es_ES |
| dc.identifier.citation | Ruiz-Alba, J.L. y Quero, M.J. (2020): "The case of MDG Advisors: "In constant search for excellence" | es_ES |
| dc.identifier.uri | https://hdl.handle.net/10630/23771 | |
| dc.language.iso | eng | es_ES |
| dc.relation.ispartof | Marketing de servicios | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.accessRights | open access | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Servicios (Industria) - Comercialización | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject.other | Marketing of professional services | es_ES |
| dc.subject.other | Services Marketing | es_ES |
| dc.subject.other | Customer Experience | es_ES |
| dc.subject.other | MDG Advisors | es_ES |
| dc.title | Marketing of professional services. The Case of MDG Advisors: In constant search for excellence | es_ES |
| dc.type | learning object | es_ES |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 06291a09-1034-4d09-a367-6232e2a93e79 | |
| relation.isAuthorOfPublication.latestForDiscovery | 06291a09-1034-4d09-a367-6232e2a93e79 |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- MDG Advisors - Marketing of Professional Services-HD 1080p.mp4
- Size:
- 1.02 GB
- Format:
- Description:
- Material audiovisual
Description: Material audiovisual