Dimensions of satisfaction as predictors of loyalty in tourists visiting La Costa del Sol

Abstract

Title: Dimensions of satisfaction as predictors of loyalty in tourists visiting La Costa del Sol. Objective: The purpose of this study was to identify the dimensions of satisfaction that influence the loyalty of tourists in the Costa del Sol. Method: The sample was composed of 144 tourists from the Costa del Sol. We have adapted and administered the questionnaire of satisfaction of Devesa Fernández, Laguna Garcia and Palacios peaks (1997) and the loyalty of Thorpe (1994) by adding specific items for our destination. We regressed Tourist Loyalty onto the four dimensions of Satisfaction. Results: Altogether, the four dimensions of Satisfaction were found to explain a significant 10% of total variance of Loyalty. The dimension of Satisfaction with Accommodation and Catering was positive and significant predictor of loyalty. Conclusions: It is relevant to ensure high-quality accommodation and catering in order to increase tourist loyalty in La Costa del Sol.