Knowledge management in the sustainability of the destination. From data to the sustainable transformation of the destination: The University at the service of knowledge of the Smart Destination.

Abstract

Research centres and universities can play an important role in the knowledge management of sustainable destinations. The University of Malaga, and particularly a group of researchers of the Andalusian Institute of Research and Innovation in Tourism (IATUR) began collaborating last year with STO MÁLAGA, the recently created Sustainable Tourism Observatory of the city of Málaga. This way, highly skilled researchers with long experience in tourism data analysis from several multidisciplinary research teams contributed with their experience and technical support to STO MÁLAGA.