RT Journal Article
T1 New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes
A1 Molina-Gómez, Jesús
A1 Mercade-Mele, Pere
A1 Almeida-García, Fernando
A1 Ruiz-Berrón, Raquel
K1 Festivales - Marketing
AB This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on satisfaction and loyalty through structural equation modelling. The model was estimated with a sample of 440 people attending Weekend Beach Festival in Spain. The research proves the relationship between attributes and loyalty through satisfaction as a moderating variable; likewise, tangible attributes are deemed to have a greater influence on loyalty, specifically, the aesthetic/environment experience.
PB Plos One
YR 2021
FD 2021-02-24
LK https://hdl.handle.net/10630/34415
UL https://hdl.handle.net/10630/34415
LA eng
NO Molina-Gómez J, Mercadé-Melé P, Almeida-García F, Ruiz-Berrón R (2021) New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes. PLoS ONE 16(2): e0246562. https://doi.org/10.1371/journal.pone.0246562
NO The research has received funding from the research projects: "Over-tourism in Spanish coastal destinations. Tourism decrease strategies". (RTI2018-094844-B-C33). Ministry of Science, Technology and Telecommunications, Spain.Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026