RT Journal Article T1 Implementing organizational ambidexterity using the balanced scorecard in Puebla City's hotel industry, Mexico A1 Lastre Sierra, Hassir A1 Ruiz-Molina, Antonio A1 Barrón Villaverde, Diana K1 Planificación estratégica K1 Hostelería AB This paper investigates the effectiveness of the Ambidextrous Scorecard (ASC) in facilitating the integration of organizational ambidexterity in four-star Puebla City hotels for managing exploitation and exploration activities. It proposes an integrated approach to ambidexterity and introduces the ASC as a tool explicitly targeting hotels’ challenges and opportunities. PB Emerald YR 2024 FD 2024-05-25 LK https://hdl.handle.net/10630/32071 UL https://hdl.handle.net/10630/32071 LA eng NO Lastre Sierra, H., Ruiz Molina, A. and Barrón Villaverde, D. (2024), "Implementing organizational ambidexterity using the balanced scorecard in Puebla City’s hotel industry, Mexico", American Journal of Business NO Funding for open access charge: Universidad de Málaga / CBUA DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 19 ene 2026