RT Journal Article
T1 Analysis and study of hospital communication via social media from the patient perspective
A1 De-las-Heras-Pedrosa, Carlos
A1 Rando-Cueto, Dolores
A1 Jambrino-Maldonado, Carmen
A1 Paniagua-Rojano, Francisco Javier
K1 Hospitales
K1 Redes sociales en Internet
AB Currently, the online interaction between citizens and hospitals is poor, asusers believe that there are shortcomings that could be improved. This studyanalyzes patients’ opinions of the online communication strategies of hospitals inSpain. Therefore, a mixed-method is proposed. Firstly, a qualitative analysis througha focus-group was carried out, so around twenty representatives of national,regional and local patients’ associations were brought together. Secondly, theresearch is supplemented with a content assessment of the Twitter activity of themost influential hospitals in Spain. The results reveal that the general publicappreciate hospitals’ communication potential through social media, although theyare generally unaware of how it works. The group says that, apart from the lack ofinteraction, they find it hard to understand certain messages, and some publicationsgive a biased picture. In order to improve communication, patients andrelatives are demanding that their perspective be taken into consideration in themessages issued to enhance the quality of life and well-being of society.
PB Cogent
YR 2020
FD 2020
LK https://hdl.handle.net/10630/19378
UL https://hdl.handle.net/10630/19378
LA eng
NO De Las Heras-Pedrosa, C., Rando-Cueto, D., Jambrino-Maldonado, C. and Paniagua Rojano, F.J., 2020, Analysis and study of hospital communication via social media from the patient perspective Social Sciences, 6(1): 1718578 https://doi.org/10.1080/23311886.2020.1718578
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026