RT Conference Proceedings
T1 The profile of public relations as a key to success for digital communication in tourist destinations
A1 Paniagua-Rojano, Francisco Javier
A1 Setó, Dolors
A1 Rabassa Figueras, Noemí
K1 Relaciones públicas
K1 Redes sociales
AB The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourism destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better managing the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
YR 2015
FD 2015-05-13
LK http://hdl.handle.net/10630/9762
UL http://hdl.handle.net/10630/9762
LA spa
NO Este artículo se publicará en inglés en la revista Catalan Journal of Communication & cultural Studies
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026