RT Conference Proceedings
T1 Relationships between tourists and intelligent virtual assistants: promoting the love ties
A1 Molinillo-Jiménez, Sebastián
A1 Correia Loureiro, Sandra Maria
A1 Godinho Bilro, Ricardo
A1 Japutra, Arnold
K1 Turismo
K1 Aplicaciones informáticas
K1 Inteligencia artificial
AB The present working paper intends to explore how tourists and intelligent virtual assistants may relate to each other in order to create love ties. The following research objectives will be pursued: (i) exploring attachment and perceived value as antecedents of love toward the intelligent virtual assistants, (ii) understanding loyalty intentions as outcomes of love toward the intelligent virtual assistants. The findings seem to point out that the attachment process is very effective in developing the love toward the intelligent virtual assistant. Yet, tourists’ values and believes also help with the development of the relational love toward the intelligent virtual assistant. The findings also show that loyalty toward a certain intelligent virtual assistant will be possible when tourists develop a love relationship with it. The current study will put forward several valuable insights about the relationship between tourists and intelligent virtual assistants. These findings will also provide insights for those who are designing AI systems. These results are preliminary findings since we are in the process of collecting more data and further developing the model.
YR 2020
FD 2020-09-15
LK https://hdl.handle.net/10630/19766
UL https://hdl.handle.net/10630/19766
LA eng
NO Preprint del resumen extendido. Libro de resúmenes disponible en: http://airsi2020.unizar.es/proceedings/
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026