RT Journal Article
T1 Cultural communication.
A1 Quero-Gervilla, María José
K1 Comunicación y cultura
K1 Cultura - Marketing
AB Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings.
PB Universidad de Cádiz
YR 2018
FD 2018
LK https://hdl.handle.net/10630/31373
UL https://hdl.handle.net/10630/31373
LA eng
NO Quero Gervilla, M. J. (2018). Cultural Communication. Periférica Internacional. Revista Para El análisis De La Cultura Y El Territorio, (19), 143–153. https://doi.org/10.25267/Periferica.2018.i19.15
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026