RT Journal Article
T1 The role of emotions in entrepreneurship and employability: A different approach of the theory of planned behaviour through neuroentrepreneuship
A1 Iglesias-Sánchez, Patricia Pilar
A1 Santos-Jaén, José Manuel
A1 Jambrino-Maldonado, Carmen
A1 De-las-Heras-Pedrosa, Carlos
K1 Neuroeconomía
K1 Emprendedores - Aspectos psicológicos
AB This study examines how positive emotions elicited by an entrepreneurial education programme influenceuniversity students’ entrepreneurial intention and self-perceived employability, in order to ascertain how affective states shape career-related decisions in higher education. An empirical research was conducted with 117marketing and market research students from a Spanish public university who participated in two innovativeentrepreneurship training activities. Emotions were captured through a neuroscience-based Emotion AI systemusing convolutional neural networks, while entrepreneurial intention, perceived behavioural control, socialnorms, personal attitudes and employability were measured using a theory of planned behaviour questionnaireadministered before and after the activities, and the proposed model was estimated using the partial least squarespath modelling (PLS-SEM) method. This method was employed due to its suitability for exploratory models andcomplex relationships. The results indicate that positive emotions significantly increase perceived behaviouralcontrol, which in turn reinforces entrepreneurial intention and, ultimately, students’ perceived employability.The study contributes to link entrepreneurial intention and employability using neuroscientific tools unlikeprevious studies. Additionally, it provides practical guidance for designing entrepreneurship programmes thatdeliberately evoke positive emotions and promote soft skills.
PB Elsevier
YR 2026
FD 2026-05-06
LK https://hdl.handle.net/10630/46583
UL https://hdl.handle.net/10630/46583
LA eng
NO Patricia P. Iglesias-Sánchez, José Manuel Santos-Jaén, Carmen Jambrino-Maldonado, Carlos de las Heras-Pedrosa, (2026) The role of emotions in entrepreneurship and employability: A different approach of the theory of planned behaviour through neuroentrepreneuship, European Research on Management and Business Economics, Volume 32, Issue 2, 100316
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 25 may 2026