RT Journal Article T1 Showcasing Spanish gastronomy through Iberian ham tourist routes A1 Sanchez-Cubo, Francisco A1 Sánchez-Ollero, José Luis A1 Millán Vázquez-de-la-Torre, Genoveva K1 Gastronomía AB Iberian ham is one of the flagships of Spanish gastronomy, deeply rooted in Spanish culture. However, its interest as a tourism resource is still scarce, so tourist routes around it have been developed. This study analyses ham tourist satisfaction within these routes using the PLS-SEM path modelling method on data obtained from a own questionnaire. The results provide insightful results about what influences ham tourist satisfaction – socioeco- nomic characteristics, their bond with Iberian ham, the general tourism and leisure offers, and the relation between both offers – highlighting where stakeholders should pay attention to improve the tourists’ experience PB Elsevier YR 2023 FD 2023-10 LK https://hdl.handle.net/10630/29710 UL https://hdl.handle.net/10630/29710 LA spa NO Francisco Sánchez-Cubo, Genoveva Millán-Vázquez-de-la-Torre, José Luis Sánchez-Ollero, Showcasing Spanish gastronomy through Iberian ham tourist routes, International Journal of Gastronomy and Food Science, Volume 34, 2023, 100820, ISSN 1878-450X, https://doi.org/10.1016/j.ijgfs.2023.100820. (https://www.sciencedirect.com/science/article/pii/S1878450X23001622) DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 6 mar 2026