RT Journal Article
T1 Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications.
A1 Japutra, Arnold
A1 Molinillo-Jiménez, Sebastián
A1 Utami, Ami Fitri
A1 Ekaputra, Irwan Adi
K1 Cosumidores - Hábitos y conducta
K1 Internet - Compra
AB This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized through four dimensions: co-developing, influencing, augmenting, and mobilizing behavior. The proposed model was tested using data collected from 717 users of m-commerce apps through an online survey. This study shows that relative advantage and perceived challenge positively influence customer perceptions of enjoyment and control, which leads to higher customer engagement behavior. Customers’ perceived enjoyment was also found to mediate the relationship between perceived relative advantage, perceived challenge, and three customer engagement dimensions (i.e., co-developing, influencing, and mobilizing behavior). By studying the factors that might be able to develop customers’ engagement behavior in m-commerce app settings, this research is a novel contribution to the literature, as previous studies in mobile apps focused more on adoption than user engagement behavior.
YR 2022
FD 2022-06-01
LK https://hdl.handle.net/10630/28507
UL https://hdl.handle.net/10630/28507
LA eng
NO Japutra, A., Molinillo, S., Utami, A. F., & Ekaputra, I. A. (2022). Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications. Telematics and Informatics, 72, 101841
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026