RT Conference Proceedings
T1 The developement of oenological route of Malaga from Demand Side
A1 Zamarreño-Aramendia, Gorka
A1 Ruiz-Romero-de-la-Cruz, Elena María
A1 Cruz-Ruiz, Elena de los Reyes
K1 Turismo - Málaga
K1 Enología - Málaga
AB Wine routes have become a powerful focus of tourist attraction in Spain in the last decade.They have certain advantages over other typologies because they allow the tourist flow without "seasonal" links associated with quality tourism. These routes place value on cultural traditions and deserve a thorough study both at general level and cases studies.Malaga must be studied as it enjoys a leadership capacity in the world tourism sector and an oenological tradition of centuries whose territory can and must be revitalized by adapting its development strategies to new forms of tourism. The construction of a new route will extend the sightseeing tours to the different territorial demarcations, because to this day only the one existing in the region of Ronda, is certified.After a careful review of the literature, we will carry out an analysis of the profile of the oenological tourist in Malaga with the aim of outlining a quality tourism product in line with the existing demand, identifying the potential customers of the future wine route of Malaga. We will use the survey as a way of gathering information and from this point; a
YR 2017
FD 2017-09-26
LK http://hdl.handle.net/10630/14533
UL http://hdl.handle.net/10630/14533
LA eng
NO Zamarreño, G; Ruiz Romero de la Cruz, E; Cruz, E. (2017). "The Development of oenological route of Málaga form demand-side. ATLAS
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 24 ene 2026