RT Journal Article
T1 Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations.
A1 Garau-Vadell, Joan B.
A1 Orfila-Sintes, Francina
A1 Rejón-Guardia, Francisco
K1 Turismo - Modelos econométricos
AB In this article we explore residents’ willingness to become peer-to-peer (P2P) tourism experience providers.Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model relating residents’ willingness and their attitude towards such experiences, their resources and capabilities, their perceptions of P2P tourism experiences and their intrinsic and extrinsic motivations. An empirical survey was conducted among 880 residents of Majorca (Spain), one of the top leading mass tourism destinations in Europe. The results indicate a direct and positive relationship between residents’ attitude towards P2P tourism experiences, their resources and capabilities, their intrinsic motivations (enjoyment and wellbeing gains), and their willingness to become P2P tourism experience providers. Enjoyment and wellbeing gains stand as the two most important influences of residents’ willingness. Surprisingly, the direct influence of extrinsic motivations, such as economic and reputational benefits, has not been proven. Furthermore, a negative indirect influence of the economic benefits on willingness was unveiled. The findings allow relevant managerial implications to be considered for the development of competitive and sustainable tourism destinations.
PB Elsevier
YR 2023
FD 2023-02-10
LK https://hdl.handle.net/10630/30663
UL https://hdl.handle.net/10630/30663
LA eng
NO Garau-Vadell, J. B., Orfila-Sintes, F., & Rejón-Guardia, F. (2023). Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations. Journal of Destination Marketing & Management, 27, 100745.
NO Este trabajo ha sido financiado por el Ministerio de Ciencia e Innovación de España con la subvención PID 2020-114788RB-I00.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 12 abr 2026