RT Journal Article
T1 Association between Publication Time on Social Networks and Engagement: A Study of Mexican Universities
A1 Valerio, Gabriel
A1 Herrera, Dagoberto J
A1 Rodríguez-Martínez, María del Carmen
K1 Enseñanza superior
AB Universities  are  using  social  media  increasingly  as  communication  chan-nels. However, not all universities seem to have a clear strategy that allows them  to  achieve  a  broader  range.  This  study  shows  publication  time  can  affect the impact of a publication. The authors compared the behavior of Fanpage managers to demonstrations of public engagement from the stan-dpoint of their temporary activity cycles. A quantitative methodology was used, based on identifying outstanding publications among 31,590 publi-cations by 28 Mexican universities.
PB Palabra clave
SN 0122-8285
YR 2014
FD 2014-01-28
LK https://hdl.handle.net/10630/37443
UL https://hdl.handle.net/10630/37443
LA spa
NO Valerio, G., Herrera-Murillo, D. J., Rodríguez-Martínez, M.C. Septiembre de 2014. Asociación entre el momento de publicación en las redes sociales y el engagement: estudio de las universidades mexicanas. Palabra Clave 17 (3), 749-772. DOI: 10.5294/pacla.2014.17.3.8
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026