RT Conference Proceedings
T1 Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes
A1 Japutra, Arnold
A1 Molinillo-Jiménez, Sebastián
A1 Ekinci, Yuksel
K1 Marketing
K1 Marcas comerciales
K1 Turismo
AB This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal self-congruence and enduring culture involvement) components are proposed as the drivers of destination brand stereotypes which, in turn, influence destination brand attachment. Based on a survey of 612 respondents, the research model is evaluated using structural equation modelling (SEM). The results show support to the conceptual framework. Cognitive and affective components, contribute in building destination brand attachment both directly and indirectly with the mediation of destination brand stereotypes.
YR 2019
FD 2019-07-31
LK https://hdl.handle.net/10630/18186
UL https://hdl.handle.net/10630/18186
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026