RT Journal Article
T1 Increasing power and taking a lead - What are practitioners really doing? Empirical evidence from Europeancommunications managers
T2 Incrementar el poder y asumir el liderazgo - ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa
A1 Moreno, Ángeles
A1 Verhoeven, Piet
A1 Tench, Ralph
A1 Zerfass, Ansgar
K1 Relaciones públicas
K1 Comunicación en la empresa
AB The aims of the paper and presented research are to monitor trends in communicationmanagement and to evaluate specific topics that include decision-making style, leadershipstyle, role enactment and the power of communication departments in Europe.This paper is based on data from the European Communication Monitor (ECM) annualresearch, the most comprehensive analysis of communication management worldwide. TheECM is an annual research project conducted since 2007. The ECM 2011 collectedquantitative data through an on-line survey from 2,209 participating professionals from 43European countries, with representation of every European region.This paper presents original connections about previous theory and offers empiricalevidences about vertical and horizontal power of communication departments intoorganizations. On despite of the limitations of a self-reported survey, these evidences opennew directions or research on hierarchical and social dimensions of power.The aim of this paper is to deepen the understanding of the power of communicationmanagement in organizations. Concretely, the paper aims to develop knowledge andunderstanding about horizontal and vertical power and the relationships establishedbetween these dimensions of power and strategic roles, decision-making and leadershipstyles that communicators play.The paper presents original ideas by critiquing and re-focussing the literature and theory ofpower and leadership in organizations. The paper also presents new empirical data tosupport these arguments.
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2014
FD 2014-05-30
LK http://hdl.handle.net/10630/7932
UL http://hdl.handle.net/10630/7932
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026