RT Journal Article
T1 An Analysis of the Craft Beer Scene in Spain.
A1 Sánchez-Cubo, Francisco
A1 Benavides-Chicón, Carlos Guillermo
A1 Sánchez-Ollero, José Luis
K1 Cerveza
K1 Industria cervecera
K1 Marketing territorial
AB This study focuses on analysing beer, as a crucial element for dining, in portraying the destination image through depicting local images of where it is produced. Descriptive and K-prototype clustering analyses used quantitative and qualitative data from an ad hoc database containing craft and industrial beers to help answer the drawn objectives. The results illustrate that, in the Spanish case, the relationship between craft beer and neolocalism may lack support since few local representations are found in craft or industrial beer labelling. Also, four beer clusters were found, allowing a more in-depth understanding of the beer scene in Spain. The findings shed light on the beer phenomenon from a multidimensional approach, combining market information (price, style, format, alcohol content), findings on neolocalism (labelling) and beer groups from clustering. This study is the first to comprehensively analyse the beer scene, combining quantitative and qualitative analysis from the supply side.
PB Elsevier
YR 2026
FD 2026-01
LK https://hdl.handle.net/10630/41482
UL https://hdl.handle.net/10630/41482
LA eng
NO Sánchez-Cubo, F., Benavides-Chicón, C. G., & Sánchez-Ollero, J. L. (2026). A supply-side analysis of the craft beer scene in Spain. Applied Geography, 186, 103849. https://doi.org/10.1016/j.apgeog.2025.103849
NO Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026