RT Journal Article
T1 Football fan satisfaction based on ticket price. A dynamic hedonic pricing model approach
A1 Megía-Cayuela, Daniel
K1 Consumidores - Preferencias
K1 Fútbol
K1 Precios
AB ObjectivesThis study analyzes the different components and attributes that make up a football ticket based on the tastes and preferences of fans. The aim is to categorize preferences by type of attribute and assign the corresponding weight to each variable. The theoretical framework will focus on the Spanish First Division, La Liga Santander, during the 2016–2019 seasons.MethodsThe methodology used is based on calculating the level of fan satisfaction, with ticket price being the variable most sensitive to the consumer, applying a hedonic pricing model derived from the maximization of a Cobb–Douglas function, such as consumer theory.ResultsThe results obtained will indicate the level of satisfaction and the behavior of these fan bases. This article lies in the use of an empirical tool for the professionalization of football clubs, allowing them to gain insights into their fans' preferences with the goal of making optimal decisions regarding ticket pricing.
PB Wiley
YR 2025
FD 2025
LK https://hdl.handle.net/10630/40521
UL https://hdl.handle.net/10630/40521
LA eng
NO Megía-Cayuela, D. (2025). Football fan satisfaction based on ticket price: A dynamic hedonic pricing model approach. Social Science Quarterly, 106(1), e70071
NO Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026