RT Journal Article
T1 Creativity caged in translation: a neo-institutional perspective on crisis communication
T2 La creatividad enjaulada en la traducción: una perspectiva neoinstitucional sobre la comunicación de crisis
A1 Fredriksson, Magnus
A1 Olsson, Eva Karin
A1 Pallas, Josef
K1 Relaciones públicas
K1 Comunicación en la empresa
AB Crisis communication research has primarily focused on universal models guiding managersof various organisations in times of crisis. Even though this is about to change, a tendencyremains for research in the field to overlook the impact of structural conditions onorganisation’s crisis communication. In order to add to the emergent discussion on newtheoretical and empirical venues within the field of crisis communication, this paperproposes a framework based on new institutional theory for analysing crisis communicationpractices as a societal phenomenon. New institutionalism is advocated due to its ability toshift the focus from agency to structure and in doing so emphasise the social preconditionsfor organisational activities. In line with this, this conceptual paper discusses crisiscommunication as an institution, i.e., as a set of more or less conscious ideas about formats(the organisational structures developed for crisis communication work), contents (thecontent of organisations’ communication in times of crisis) and contexts (the situationsduring which organisations are expected to perform crisis communication). Moreover, wediscuss how these ideas become translated (i.e., modified) as they travel (i.e., becomelegitimate, popular and get widely spread) across organisational and institutional contexts.In order to illustrate the framework described above, the Swedish authorities’communication in connection to the A/H1N1 outbreak is used as a case study.
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2014
FD 2014-10-30
LK http://hdl.handle.net/10630/8458
UL http://hdl.handle.net/10630/8458
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026