RT Journal Article
T1 Rational, emotional, and social drivers of hotel booking intention : a hybrid CB-SEM - FSQCA approach
A1 Pérez-Ricardo, Elizabeth del Carmen
A1 García-Mestanza, Josefa
K1 Turismo - Investigación
K1 Hoteles y pensiones
K1 Hostelería
AB This study explores the key factors influencing tourists’ booking intentions in hotels by integrating rational, emotional, and social dimensions. Using a hybrid methodological approach, data from 390 customers were analyzed through Covariance-Based Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis (fsQCA). The results show that rational factors have the strongest impact on booking decisions. However, fsQCA reveals that multiple combinations of factors can also lead to high booking intention. From a managerial perspective, the findings suggest that hotel managers should not only focus on rational elements but also incorporate emotional and social aspects into their strategies to personalize offerings and better align with guest expectations. This study contributes to tourism and hospitality research by proposing a theoretically integrated framework that captures the interplay of rational, emotional, and social dimensions in shaping hotel booking intentions. Applying a hybrid CB-SEM-fsQCA design within the hotel industry context, it offers nuanced insights into consumer decision-making processes that strengthen both theoretical understanding and managerial implications.
PB ELSEVIER
YR 2026
FD 2026-04
LK https://hdl.handle.net/10630/41020
UL https://hdl.handle.net/10630/41020
LA eng
NO Pérez-Ricardo, E. del C., & García-Mestanza, J. (2026). Rational, emotional, and social drivers of hotel booking intention: A hybrid CB-SEM – FSQCA approach. International Journal of Hospitality Management, 134, 104539. https://doi.org/10.1016/j.ijhm.2025.104539
NO Disponible online desde el 3 de diciembre de 2025
NO Spanish Ministry of Science and Innovation (National Plan for R+D+i)
NO Spanish State Research Agency and the European Regional Development Fund (ERDF)
NO Funding for open access charge: Universidad de Málaga/CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026