RT Journal Article
T1 Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
A1 Florido Benítez, Lázaro
K1 Turismo
K1 Población urbana
K1 Minusválidos
AB The purpose of this paper is to analyse the metaverse platform in a social context to betterunderstand the future of this tool in tourism cities and how this can help to improve the well-being ofresidents in both digital and physical scenarios.
PB Emerald
YR 2024
FD 2024-03
LK https://hdl.handle.net/10630/31963
UL https://hdl.handle.net/10630/31963
LA eng
NO Florido-Benítez, Lázaro. (2024). Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities. International Journal of Tourism Cities.
NO Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026