RT Conference Proceedings T1 A data-based approach for solving the Rank Pricing Problem. A1 Jiménez-Cordero, María Asunción A1 Pineda-Morente, Salvador A1 Morales-González, Juan Miguel K1 Optimización matemática K1 Heurística AB The Rank Pricing Problem is a challenging mixed-integer optimization problem. It aims to determine the optimal pricing strategies of a set of products ranked by customer preferences. Given its NP-hard nature, existing literature offers various exact methodologies. However, these approaches can be intricate to formulate and computationally intensive. In contrast, in this talk, we propose a novel data-based methodology that is simple but effective. Even though our heuristic proposal cannot guarantee to obtain the optimal solution, the numerical results in different instances show its capacity to deliver high-quality results, providing a pragmatic alternative within a short computational timeframe. YR 2024 FD 2024 LK https://hdl.handle.net/10630/31993 UL https://hdl.handle.net/10630/31993 LA eng NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech. DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 19 ene 2026