RT Journal Article
T1 Content Analysis in Business Digital Media Columns: Evidence From Colombia
A1 Cortés, Julián David
A1 Barredo Ibáñez, Daniel
K1 Medios de comunicación social
K1 Internet
AB The business world is a voracious consumer of business media content. Research on business columnists has been focused mainly on the effects of columns’ content on stock prices and stock exchange performance indicators. In this study, we delve into the characteristics of business media and their development in terms of the readability and content of business digital media columns from a developing country (Colombia). For this, we conducted a readability and content analysis of a sample of 565 columns from Dinero and Portafolio, two of the most influential business media outlets in Colombia. Our results showed an overrepresentation of male columnists, a lower readability compared with columnists from abroad, and non-significant differences in readability regarding the media outlet and the columnists’ academic degree or gender. We also found that both media outlets have similar patterns in terms of their narratives.
PB Taylor & Francis Group (Journalism Practice)
YR 2020
FD 2020
LK https://hdl.handle.net/10630/32784
UL https://hdl.handle.net/10630/32784
LA eng
NO Cortés, J. D. & Barredo Ibáñez, D. (2020). Content Analysis in Business Digital Media Columns: Evidence From Colombia. Journalism Practice, 16(1), 218-236. https://doi.org/10.1080/17512786.2020.1796762
NO Thanks to Universidad del Rosario for its support.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 24 ene 2026