RT Conference Proceedings
T1 Keys to MaaS development. A qualitative approach based on  the expectations of potential users.
A1 González-Sánchez, Guadalupe
A1 Maeso-González, Elvira
A1 Ávila-Giménez, Francisco José
A1 Olmo-Sánchez, María Isabel
K1 Transporte - Aspectos sociales
AB Mobility is undergoing a major transformation, driven by the development of newtechnologies applied to transportation and the emergence of new, more sustainable forms oftravel. One of the emerging trends that is attracting the most interest from researchers,entrepreneurs and policy makers is Mobility as a Service (MaaS). MaaS is a personalizedmobility service that is adapted to the specific needs of customers, as it tries to provide thebest transport solution from the perspective of the end user. Access to MaaS services by allsegments of the population is essential.The objective of this study is to explore in depth motivators and barriers in the intention toadopt MaaS by potential users, as well as to identify features that MaaS should offeraccording to their expectations and needs. The work focuses on the city of Malaga, where aqualitative study is carried out through semi-structured interviews. This methodologicalapproach is valuable for capturing transport user needs, preferences and attitudes that aredifficult to identify with quantitative methods.Usefulness in travel planning has emerged as the main motivator from the point of view ofpotential users. While the Need to learn how to use the MaaS apps is the most importantbarrier to adoption. Multimodality is the main MaaS feature demanded by all age groups,although there are others that differ by age. The research results provide useful criteria fordecision making by stakeholders (public administrations, policy makers, transport planners,transport operating companies, etc.), by identifying some key insights that must beconsidered for the successful adoption of these technologies in society.
YR 2023
FD 2023
LK https://hdl.handle.net/10630/27047
UL https://hdl.handle.net/10630/27047
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026