RT Conference Proceedings
T1 Balanced centricity: deinstitutionalizing the arts sector
A1 Quero-Gervilla, María José
A1 Díaz-Méndez, Montserrat
A1 Gummesson, Evert
K1 Gestión
AB Balanced centricity (BC) is a concept that removes the customer from the central position in a network, thereby allowing other actors to engage in it more fully. Changing the central position of the customer or the role of the firm as the main decision-maker in a market represents a deinstitutionalization process that breaks with very institutionalized norms / institutions in most traditional markets.  Nevertheless, new collaborative contexts like crowdfunding represents a growing formula in which the described deinstitutionalization process is taking place.
YR 2021
FD 2021
LK https://hdl.handle.net/10630/23078
UL https://hdl.handle.net/10630/23078
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026