RT Journal Article
T1 Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977)
T2 La industria turística bajo el régimen de Franco a través del cine turístico (1951-1977).
A1 Zamarreño-Aramendia, Gorka
A1 Cruz-Ruiz, Elena de los Reyes
A1 Ruiz-Romero-de-la-Cruz, Elena María
K1 Turismo en el cine - España
AB Mass tourism in Spain became one of the most prosperous economic sectors in the mid-twentiethcentury, collaborating in the process of convergence with Europe, using the seductive power of the media, especiallythe cinema. A quantitative and (to a lesser extent) qualitative analysis methodology was followed. Afterreviewing the academic literature, the records of the National Film Library were consulted, selecting 87 films oftourist content and of national production, during the period of operation of the Ministry of Information and Tourism(1951-1977). The results have made it possible to identify the tourist segments, the cinematographic genres,the type of tourists, national or foreign, as well as the heritage elements and the services present in the touristproduct of the time, visualizing the scenarios where the plots of the films are developed. The cinematography allowsshowing the elements that constitute the economic tourism model of Franco’s Spain, focused on towns on theMediterranean coast, especially on the Costa del Sol. The research translates the antecedents of tourism marketing,using cinema as a means of communication that recognizes the economic transformation of Spanish society andthe new image of Spain to be projected abroad.
PB Consejo Superior de Investigaciones Científicas (CSIC)
YR 2024
FD 2024
LK https://hdl.handle.net/10630/33356
UL https://hdl.handle.net/10630/33356
LA spa
NO Zamarreño-Aramendia, Gorka, Cruz-Ruiz, Elena and Ruiz-Romero de la Cruz, Elena (2024) “Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977).” Culture & History Digital Journal, 13 (1): 410
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026