RT Journal Article
T1 Exploring the role of Public Relations and Communication in Museums. A Science Mapping Analysis in Web of Science and Scopus.
T2 Explorando el papel de las Relaciones Públicas y la Comunicación en los Museos. Un análisis de la cartografía científica en Web of Science y Scopus
A1 Rodríguez Vera, Ainhoa del Pino
A1 De-las-Heras-Pedrosa, Carlos
A1 Lugo-Ocando, Jairo
K1 Museos - Relaciones públicas
AB Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum communication, together with the use of new technologies or new forms of communication, has been an unprecedented milestone between museums and their public, as it allows them to establish interactions, contributing to the development of a greater knowledge of the cultural demands of museum visitors. Social media, blogs or mobile social media fall within this new way of communicating, being used by museums to expand their dissemination and publicize their activities. The use of these networks has created wider spaces and more open museums. Therefore, social media are already being used by museums to expand their dissemination and publicize their activities, this being a clear use of what is known as "museum 2.0". This research work carries out a bibliometric study since 1976, the first year in which publications in this field were detected. Sixty-four publications have been identified in the databases, Web of Science Core Collection and Scopus, showing a mapping of authorship networks, citation and co-occurrence of keywords or scientific interrelation between organizations and countries.
YR 2023
FD 2023-06-30
LK https://hdl.handle.net/10630/27224
UL https://hdl.handle.net/10630/27224
LA eng
NO Rodríguez-Veras, A., de las Heras-Pedrosa, C. y Lugo-Ocando, J. (2023). Exploring the role of Public Relations and Communication in Museums. A Science Mapping Analysis in Web of Science and Scopus. Revista Internacional de Relaciones Públicas. 25(13) , 111-132
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026