RT Journal Article
T1 The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
A1 Carrasco-Santos, María Jesús
A1 Calderón Fajardo, Víctor
A1 Rossi Jiménez, Carlos
K1 Realidad aumentada
AB The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: performance expectancy, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit and behavioural intention. The results show that predictors of a more social nature, such as aspects associated with perceived enjoyment: habits and social influence are not supported. Also, the hypothesis on the value of price could not be supported; since most augmented reality applications are free, although it is a variable that exerts a positive influence on the intention to use because of the perceived benefits. The demographic profiles of consumers can also become important predictors when using augmented reality apps, being the millennial generation and generation Z the most likely to use mobile devices with augmented reality.
PB Routledge Taylor & Francis
YR 2022
FD 2022-04-07
LK https://hdl.handle.net/10630/29903
UL https://hdl.handle.net/10630/29903
LA eng
NO Víctor Calderón-Fajardo, María Jesús Carrasco-Santos & Carlos Rossi Jiménez (2023) The intention of consumers to use augmented reality apps in gastronomy – case of Málaga, Current Issues in Tourism, 26:9, 1446-1462, DOI: 10.1080/13683500.2022.2056002
NO Versión aceptada
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026