RT Book, Section
T1 Disability, Labour Inclusion and Social Marketing in Spain: The ONCE Foundation Case.
A1 Cruz-Morato, Marco Antonio
A1 Dueñas-Zambrana, Carmen
K1 Personas con discapacidad - Empleo
K1 Fundación ONCE
AB Labour inclusion for people with disabilities and its impact on the quality of life of this group, in economies such as Spain, is still a problem. In spite of the previous efforts carried out by policy makers based on regulation, the situation persists and it seems necessary to confront it in a different way. Thus, in this work, Social Marketing and Behavioral Economics are presented as powerful tools to overcome the problem, fighting against the social stigma usually suffered by people with disabilities, and it also describes how NGOs, associations and society as a whole can participate in finding the solution. The ONCE  Foundation campaigns “Don’t be my limit” and “Working is a story” are described according to this model. The study of successful cases and the potential of Social Marketing (from a Behavioral Economics approach) to tackle the exclusion of people with disabilities in thelabour market could be a very interesting starting point to promote actions oriented in this sense, and to ensure a more sustainable and prosperous future for everyone in terms of quality of life.
PB Springer Nature
YR 2021
FD 2021
LK https://hdl.handle.net/10630/33682
UL https://hdl.handle.net/10630/33682
LA eng
NO M. M. Galan-Ladero, R. G. Rivera (eds.), Applied Social Marketing and Quality of Life: Case Studies from an International Perspective. 2021. pp. 347 - 361.
NO https://www.springernature.com/gp/open-science/policies/book-policies
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026