RT Journal Article
T1 Extension and validation of a novel destination brand equity model.
A1 Yuksel, Ekinci
A1 Japutra, Arnold
A1 Molinillo-Jiménez, Sebastián
A1 Uysal, Muzzo
K1 Marketing
K1 Marcas registradas
AB This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination brand equity model has seven dimensions: brand awareness, physical quality, service interaction quality, brand self-congruence, brand identification, destination brand trust, and destination brand loyalty. The first five brand equity dimensions exert positive influences on destination brand trust and destination brand loyalty. The findings show that the psychometric properties of the destination brand equity model outperform Aaker’s (1991) model. The study discusses theoretical and practical implications of the destination brand equity model for destination marketing and management.
YR 2022
FD 2022-09-29
LK https://hdl.handle.net/10630/28424
UL https://hdl.handle.net/10630/28424
LA eng
NO Ekinci, Y., Japutra, A., Molinillo, S., & Uysal, M. (2023). Extension and validation of a novel destination brand equity model. Journal of Travel Research, 62(6), 1257-1276.
NO The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was supported by the European Regional Development Fund Operational Programme of Andalucia 2014-2020, in the frame of the Andalusian Plan for Research, Development and Innovation (PAIDI 2020) (Grant: P20_00457), and by the University of Malaga’s Research and Transfer Plan, Andalusia Tech (Spain).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026