RT Conference Proceedings T1 Value-in-context in Crowd-funding ecosystems: how context frames value co-creation A1 Quero-Gervilla, María José A1 Kelleher, Carol A1 Ventura-Fernández, Rafael K1 Empresas - Gestión K1 Empresas - Finanzas AB The aim of the present paper is to analyse if the phenomenon of crowd funding can be considered a service ecosystem, where all of the actors generate resources and co-create value for and within the system. A qualitative, multiple case base approach is used to analyze six crowd-funding initiatives in the Spanish arts sector. The findings reveal seven types of value co-creation and six actors that interact on three levels: micro–meso–macro, illustrating that crowd-funding can be considered a service ecosystem that frames value co-creation. We conclude with a discussion of the findings, managerial implications and future research opportunities. YR 2014 FD 2014-07-10 LK http://hdl.handle.net/10630/7803 UL http://hdl.handle.net/10630/7803 LA eng NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech. DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 20 ene 2026