RT Journal Article
T1 What is a high h-index? Analysis in the context of the Spanish marketing field
A1 Gázquez Abad, Juan Carlos
A1 Ruiz-Real, José Luis
A1 Martín-García, María del Mar
A1 Uribe-Toril, Juan
K1 Investigación científica - Evaluación
AB PurposeThe purpose of this paper is to estimate the average h-index of all stable professors working in the field of marketing in all Spanish public universities and to identify the universities and regions with the highest h-index. In addition, the authors will explain the impact of some aspects on the level of h-index for a given researcher.Design/methodology/approachA total number of 585 professors were included in this analysis.FindingsThe results show that women in the field of marketing have a lower average h-index than men. The absence of an own marketing department is associated with a decrease in the h-index. In addition, the authors find a direct relationship between academic ranking and the h-index. Finally, budget per teaching staff is an aspect that also seems to influence the h-index.Research limitations/implicationsOne of the limitations of this research is the rapid obsolescence of the data. Future research could take private universities into account and could look at other fields of knowledge and other geographical contexts.Originality/valueTo the best of the authors’ knowledge, there are no previous works that analyze the situation of a specific field of knowledge in terms of the h-index for different universities and the professors who work in them. In addition, some factors that may influence the level of this index are explained. In addition, the authors provide theoretical, practical and (public) political implications of the results
PB ESIC
SN 2444-9695
YR 2025
FD 2025
LK https://hdl.handle.net/10630/45631
UL https://hdl.handle.net/10630/45631
LA eng
NO Gázquez Abad, J. C., Ruiz-Real, J. L., Martín-García, M. D. M., & Uribe-Toril, J. (2025). What is a high h-index? Analysis in the context of the Spanish marketing field. Spanish Journal of Marketing-ESIC.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 3 mar 2026