RT Journal Article
T1 Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience
A1 Molinillo-Jiménez, Sebastián
A1 Caballero Galeote, Lidia
A1 Liébana Cabanillas, Francisco
A1 Ruiz Montañez, Miguel
K1 Toma de decisiones
K1 Transporte - Innovaciones tecnológicas
AB The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect of personal innovativeness was seen to be lower. Trust in the AB, and perceived safety, impacted on perceived benefits, and perceived benefits impacted on satisfaction. Seven of the eight relationships proposed in the model were moderated by participants’ experience in the AB pilot test.
PB Elsevier
YR 2024
FD 2024
LK https://hdl.handle.net/10630/31511
UL https://hdl.handle.net/10630/31511
LA eng
NO Sebastian Molinillo, Lidia Caballero-Galeote, Francisco Liébana-Cabanillas, Miguel Ruiz-Montañez, Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience, Journal of Retailing and Consumer Services, Volume 81, 2024, 103931, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2024.103931
NO Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026