RT Journal Article
T1 Building brand credibility: The role of involvement, identification, reputation and attachment
A1 Molinillo-Jiménez, Sebastián
A1 Japutra, Arnold
A1 Ekinci, Yuksel
K1 Turismo
K1 Marketing internacional
AB The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attachment. The data used to assess the proposed research model was collected through in-person-administered surveys conducted in Indonesia and Spain. The study shows that destination brand credibility is influenced by enduring cultural involvement, destination brand identification and destination brand reputation. In addition, destination brand attachment partially mediates the relationship between destination credibility and the three antecedents. The findings contribute to the relevant literature by improving the knowledge of the antecedents of destination brand attachment and destination brand credibility.
PB Elsevier
YR 2022
FD 2022-01
LK https://hdl.handle.net/10630/24000
UL https://hdl.handle.net/10630/24000
LA eng
NO Molinillo-Jimenez, Sebastian ; Japutra, Arnold ; Ekinci, Yuksel. Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services Volume 64, January 2022, 102819. https://doi.org/10.1016/j.jretconser.2021.102819
NO This study was supported by the Plan Andaluz de Investigación, Desarrollo e Innovaci ́on PAIDI 2020 (Grant: P20_00457) and by the Universidad de Málaga, Andalucía Tech, Plan Propio de Investigación y Transferencia (Spain). Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 3 mar 2026