RT Journal Article
T1 Valuation of ticket prices for first-division football matches in the Spanish league
A1 Megía-Cayuela, Daniel
K1 Fútbol
AB This paper measures the optimal prices of football tickets and investigates the pricing strategy of the first-division teams in the Spanish league during the 2018/2019 season. The paper develops a dual hybrid model of supply and demand based on a hedonic price approach. Fans have multiple motivations to attend the stadium, such as the quality of the opposing teams, the pre-match qualifying position, the schedule, the day of the match, the stadium facilities, and the atmosphere. Their final decision will be conditioned by the price set by the clubs. The data show a difference of almost 300% in ticket prices among clubs. The estimation results from a hedonic price equation reveal that an optimal pricing strategy is followed by only five out of 20 clubs in the league. We also quantify the percentage of overvaluation or undervaluation of ticket prices.
PB Wiley
YR 2022
FD 2022-09-12
LK https://hdl.handle.net/10630/25769
UL https://hdl.handle.net/10630/25769
LA eng
NO Megía-Cayuela, D. (2023). Valuation of ticket prices for first-division football matches in the Spanish league. Managerial and Decision Economics, 44( 1), 576– 594. https://doi.org/10.1002/mde.3701
NO Doctoral Program in Economics andBusiness at the University of Malaga, Spain. Financing free accesssquare: University of Malaga/CBUA.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026