RT Journal Article
T1 How Innovation affects Users’ Emotional Responses: Implications for Product Success and Business Sustainability.
A1 Alonso-García, María
A1 Moreno-Nieto, Daniel
A1 Cabrera-Revuelta, Elena
K1 Desarrollo sostenible
K1 Consumidores -  Efectos de las innovaciones tecnológicas
AB The market is experiencing an expanding range of products, prompting manufacturingcompanies to differentiate themselves from competitors by moving away from conventional concepts.However, these innovations often fail to meet consumer expectations, leading to product failure,and consequently, an unsustainable evolution of the market and the business. This unsustainabilityrequires designers to adapt innovations to align with consumer needs and desires. Understanding andvalidating these adaptations can be achieved by examining users’ emotional responses to innovativeproducts. The objective of this study is to assess the influence of innovation in the development ofnew successful products, sales performance, and, therefore, business sustainability. This evaluation isbased on the perceptions of potential consumers through the analysis of users’ emotional responsesto various new product concepts at different design stages. A case study presents the evaluation of48 new interactive lamp concepts categorized into relaxation, study, and leisure topics. The targetaudience for these concepts is consumers aged 18 to 24. The designs were developed by 12 teamsof final-year industrial design students using insights from a prior psychographic study involvingover 800 potential consumers. The findings highlight differences in users’ perceptions of innovativeand traditional products across topics. These differences relate to users’ interest, intuitiveness,and desirability toward a product. Generally, traditional product concepts are perceived as moreintuitive, but users show greater interest and desire for innovative concepts, with some variationsamong the analyzed topics. The business environment is encouraged to share these data with newproduct-development teams to achieve sustainable market and business growth.
PB MDPI
YR 2023
FD 2023-08-10
LK https://hdl.handle.net/10630/31384
UL https://hdl.handle.net/10630/31384
LA eng
NO Alonso-García, M., Nieto, D. M., & Revuelta, E. C. (2023). How Innovation Affects Users’ Emotional Responses: Implications for Product Success and Business Sustainability. Sustainability, 15(16), 12231. https://doi.org/10.3390/su151612231
NO Partial funding for open access charge: Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026