RT Journal Article
T1 Exploring the antecedents of customers’ willingness to use service robots in restaurants.
A1 Molinillo-Jiménez, Sebastián
A1 Rejón-Guardia, Francisco
A1 Anaya-Sánchez, Rafael
K1 Autómatas
AB This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behaviouralreasoning theory (BRT). The results demonstrated the important influence of positive attitudes and objections to the use of service robots on consumers’ willingness to use service robots, as well as their intention to recommend restaurants that use them. Among the main aspects that affect attitudes and objections, we found hedonic perceptions, perceived safety, interaction quality perception and anthropomorphism.
YR 2023
FD 2023
LK https://hdl.handle.net/10630/28468
UL https://hdl.handle.net/10630/28468
LA eng
NO Molinillo, S., Rejón-Guardia, F., & Anaya-Sánchez, R. (2023). Exploring the antecedents of customers’ willingness to use service robots in restaurants. Service Business, 17(1), 167-193.
NO Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. Funding for open access charge: Universidad de Málaga / CBUA. This research was supported by the Andalusian Plan for Research, Development and Innovation (PAIDI) of the Andalusian Government (Grant: Research Group SEJ-567) (Spain).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 28 feb 2026