RT Journal Article
T1 The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities
A1 Ruiz-Herrería, Minea
A1 Rando-Cueto, Dolores
A1 Rodríguez Vera, Ainhoa del Pino
A1 De-las-Heras-Pedrosa, Carlos
K1 Titulados universitarios - Empleo - Andalucía
K1 Cooperación universidad empresa
AB In higher education, the employability and entrepreneurship services play an essential role in the labor market insertion of graduates. The management of public relations promotes institutional projection, the creation of networks with companies, and the dissemination of initiatives to strengthen professional skills. This research analyzes how the communication strategies of Andalusian public universities improve employability and encourage entrepreneurship. A methodological triangulation is used: literature review, analysis of social networks with Fanpage Karma, and study of corporate websites. The results show a focus on counseling, training, workshops, job fairs, and networking events, strengthening the brand of universities and their commitment to the professional development of students.
PB MDPI
YR 2025
FD 2025-07-26
LK https://hdl.handle.net/10630/39580
UL https://hdl.handle.net/10630/39580
LA eng
NO Ruiz-Herrería, M., Rando-Cueto, D., Rodríguez-Vera, A. d. P., & de las Heras-Pedrosa, C. (2025). The Role of Public Relations in the Employability and Entrepreneurship Services of Andalusian Public Universities. Journalism and Media, 6(3), 118. https://doi.org/10.3390/journalmedia6030118
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 25 ene 2026