RT Conference Proceedings
T1 Value proposition as a framework for value co-creation in crowd-funding ecosystem
A1 Quero-Gervilla, María José
A1 Ventura-Fernández, Rafael
A1 Kelleher, Carol
K1 Empresas - Finanzas
K1 Redes sociales
AB The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ideation, evaluation, design, testing, launch, financing and authorship. Managerial contributions include the development of a crowd-funding service ecosystem model for arts managers, which offers not only a method of financing or economic value, but which also offers opportunities for strengthening bonds with customers and other stakeholders. Our paper is innovative in that we integrate value propositions categories with the micro – meso and macro contexts and analyse the different kind of co-creation are framed in the crowdfunding context
YR 2015
FD 2015-07-03
LK http://hdl.handle.net/10630/10018
UL http://hdl.handle.net/10630/10018
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026