RT Journal Article
T1 Factors influencing the willingness to pay for sustainable tourism: a case of mass tourism destinations.
A1 López-Sánchez, Yaiza
A1 Pulido-Fernández, Juan Ignacio
K1 Ecoturismo
K1 Información de sostenibilidad
AB The relationship between sustainability and tourists is complex. There has been little increase in the number of studies published over recent years focusing on the concept of ‘pro-sustainable’ tourists, or the tourist’s willingness to pay (WTP) for sustainability, making it increasingly difficult to identify key explanatory factors that determine tourists’ WTP for sustainable destinations.To provide a richer understanding of tourists’ heterogeneous preferences for sustainable destinations, this study allows us to determine current tourists’ attitude toward sustainability and to identify explanatory variables that influence their WTP to enjoy a more sustainable destination. This study surveyed tourists on the Western Costa del Sol (Spain), a mature sun and sand destination that is currently restructuring and facing several developmental challenges associated with sustainability.
PB Taylor & Francis
SN 1745-2627
YR 2017
FD 2017-05-04
LK https://hdl.handle.net/10630/46266
UL https://hdl.handle.net/10630/46266
LA eng
NO López-Sánchez, Y., & Pulido-Fernández, J. I. (2017). Factors influencing the willingness to pay for sustainable tourism: a case of mass tourism destinations. International Journal of Sustainable Development & World Ecology, 24(3), 262–275. https://doi.org/10.1080/13504509.2016.1203372
NO https://openpolicyfinder.jisc.ac.uk/publication/6174?from=single_hit
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 11 abr 2026