RT Conference Proceedings
T1 No such thing as a set Price: exploring pricing in the digital era
A1 Quinton, Sarah
K1 Política de precios
AB Background and what we knowWhat is happening owing to digitalisationResulting pricing strategiesSo established frameworks need revisitingMy efforts so far…. A proposed taxonomyThe implications of digital disruption to pricingNEWS FLASH-The Bottom Line Oct 23 2014
YR 2014
FD 2014-12-09
LK http://hdl.handle.net/10630/8527
UL http://hdl.handle.net/10630/8527
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026