RT Conference Proceedings
T1 FACTORS INFLUENCING DESTINATION IMAGE FORMATION IN DISTANT CULTURE COUNTRIES: the moderating role of familiarity, corporate image and travel motivations.
A1 Pérez-Tapia, Gema
K1 Turismo
AB The present research aims to explain more deeply the Theory of the Image of Tourist Destination and its process of formation, specifically regarding the factors that influence the above-mentioned process. This work tries to develop and empirically validate a model which explains the main factors that influence the image of a tourist destination and its process of formation. Based on a literature review, this will involve analysing the relationship between the different components of the perceived image. These include the familiarity, the corporate image and the motivation of potential tourists.
YR 2017
FD 2017-08-29
LK http://hdl.handle.net/10630/14412
UL http://hdl.handle.net/10630/14412
LA eng
NO Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026