RT Journal Article T1 Theme parks and museums in Asia and the Pacific region boost tourism demand in urban areas A1 Florido Benítez, Lázaro K1 Zonas de recreo K1 Viajeros - Actividad recreativa AB The main challenge of this paper was to analyse Asian and Pacific theme parks and museums as tourist attractions aimed at increasing tourism demand in the postpandemic period from 2012 to 2022. To address the primary research questions and objectives, this study’s methodology blends qualitative and quantitative data. The findings reveal that Asian and Pacific theme parks and museums received 1187 billion visitors, a substantial number of whom revitalized and improved the local and regional economies of urban destinations. Cities such as Tokyo, Osaka, Shanghai, Seoul, Taipei, Beijing, and Hong Kong provide good air and ground accessibility, connecting them through intermodal transport systems. As a result, these urban cities are the most visited in the Asia–Pacific region and have a high tourism demand. The main novelty and contribution to the literature review of this manuscript is that it helps improve understanding of theme parks and museums in urban cities and their relationships with airports, public transport, and the population, as well as this study highlights the relevance of airport and airline operators in strategic and marketing plans of Asia and Pacific cities’ tourist destinations. Indeed, our findings will be valuable resources for future scholars and practitioners that will address future studies with a broader perspective of air transport in leisure activities. PB Springer Nature YR 2025 FD 2025-02-27 LK https://hdl.handle.net/10630/38077 UL https://hdl.handle.net/10630/38077 LA eng NO Florido-Benítez, L. Theme parks and museums in Asia and the Pacific region boost tourism demand in urban areas. SN Bus Econ 5, 28 (2025). https://doi.org/10.1007/s43546-024-00768-6 NO Funding for open access charge: Universidad de Málaga / CBUA DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 4 mar 2026